The Deep Politics of Hollywood
Tom Cruise – “the world’s most powerful celebrity” according to Forbes Magazine – was unceremoniously sacked in 2006. His dismissal was particularly shocking for the fact that it was carried out not by his immediate employer, Paramount Studios, but rather by Paramount’s parent company, Viacom. Viacom’s notoriously irascible CEO Sumner Redstone – who owns a long list of media companies including CBS, Nickelodeon, MTV, and VH1 – said that Cruise had committed “creative suicide” following a spate of manic public activity. It was a sacking worthy of an episode of The Apprentice.[i]